Graduate Slate (CRM) Manager - GCSU

Georgia College & State University (GCSU) is the state's designated public liberal arts university, where students learn the essential skills to compete in a fast-paced and technology-driven global society. The university prepares students for successful careers, leadership in communities, problem solving and life-long learning through personalized attention in a residential setting with opportunities for a variety of transformational experiences through its award-winning, high-impact practices. One of only three selective universities within the University System of Georgia and a top 10 ranked public university in the Southeast, GCSU offers undergraduate degrees in more than 40 majors, more than 30 graduate programs, doctorates in education and nursing, professional certificates, and continuing education programs.

As a member of the prestigious Council of Public Liberal Arts Colleges (COPLAC), GCSU is committed to fostering a liberal arts environment that values academic preeminence, interdisciplinary inquiry and an inclusive learning community. GCSU enjoys a strong reputation for academic excellence and nationally ranked programs according to US News & World Report, The Princeton Review and Colleges of Distinction - among other ranking sources.

Georgia College & State University takes great pride in combining the educational experience of a private liberal arts college with the affordability of a public university. Faculty and staff are dedicated to student engagement and experiential learning through high-impact practices such as internships, service- and community-based learning, leadership development, study abroad opportunities, mentored undergraduate research and a capstone project that fosters intellectual curiosity, reasoned inquiry and critical thinking.

The university's beautiful and historic campus is located downtown in Milledgeville, Georgia, a charming, diverse college town of approximately 19,000 residents in Central Georgia, and only 90 miles southeast of Atlanta. Milledgeville is also the home of noted American author and alumna, Flannery O'Connor, '45, and the college community enjoys many exciting literary arts programs at O'Connor's former home, Andalusia, a National Historic Landmark owned by the university. Milledgeville is located on the banks of beautiful Lake Sinclair and Lake Oconee, allowing faculty, staff and students to take full advantage of the environmental and recreational benefits of being part of a lake community. For cultural, educational and leisure opportunities beyond Milledgeville - Macon and Atlanta are located within easy driving distances.

Georgia College & State University is dedicated to protecting academic freedom in addition to supporting freedom of expression as outlined in the University System of Georgia's Freedom of Expression and Academic Freedom<https://www.usg.edu/policymanual/section6/C2653> policy and its Ethics Code of Conduct<https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct>. For more information, visit us online at gcsu.edu.
 

The Graduate Slate (CRM) Manager is responsible for overseeing and managing all aspects of the Graduate Admissions CRM, (Customer Relationship Management system) such as Slate, and enrollment marketing and communications. This position serves as The Graduate School Slate administrator. The Graduate Slate Manager supports, monitors, and maintains data and functionality of Slate and The Graduate School recruitment and graduate enrollment goals.  The Graduate Slate Manager is responsible for implementing enrollment marketing efforts to attract prospective graduate students including managing communication flows, marketing campaigns, supporting the four colleges graduate programs marketing projects, creating content for use across print, email, digital ads, and social media, reporting, and application processing.

Management - 50%
Responsible for the overall management of the Graduate Admissions CRM functionality to include applications, document management, inquiry and prospect data, communication support, event management, and system integrations. Configures and customizes the CRM platform to meet the specific needs and workflows of different graduate programs and users to include communications, forms, queries, reports, and workflows. Ensure that graduate student records are accurate and correct. Ensure data integrity and operational efficiencies through rules, automation, and auditing; maximize efficiency and accuracy of the CRM's capabilities. Test, troubleshoot, deploy and validate regular updates, and/or new functionality delivered by the CRM vendor. Develop and maintain data integration between the CRM platform and the student information system, as well as other institutional data integration platforms. Manage user access, roles, and permissions. Provide user support and facilitate training with staff and faculty across the graduate programs. Maintain documentation, including procedures, configuration, and architecture. Oversees the efficiency and effective processing of graduate admissions applications

Marketing - 30%
Advance the Graduate School strategic plan to increase graduate enrollment. Collaborate with stakeholders to gather information and insight for the development and implementation of communication plans that align with brand messaging and objectives. Develop emails, text messaging, digital ads, and print materials that support the recruitment of graduate students. Contribute to the development and implementation of digital marketing campaigns and website optimization to strengthen GCSU identity and visibility. -30%

Customer Service - 15%
Provides customer service to administrators, staff, and faculty. Manages confidential communications and records in accordance with federal, state, and University policies. Supports the University mission and the department goals. Promotes effective communication and positive relationships with all members of the University community. -15%

Other - 5%
Assist the Graduate Admissions office in application processing. Represent the department at various meetings. Other duties as assigned. -5%

Educational Requirements
Bachelors Degree

Required Experience
2 years related experience

Preferred Educational Qualifications
Masters degree or equivalent years of experience.

Preferred Experience
Demonstrated evidence of work experience in a college admissions/enrollment office. 
Demonstrated experience managing CRM (Customer Relationship Management) system.

$57,000.

• List of References

ABILITIES
Technical and interpersonal abilities Proficiency in data analysis
Expertise in customer relations management systems, particularly Slate and Banner
Marketing and Creative writing skills, content creation