Director of Marketing, Communications, & Visitor Experience - Florida State University

Director is responsible for operational management and administrative direction within media, communications, marketing services and visitor experience activities within the Office of Admissions.

Provides visionary leadership, operational management, and development of marketing and communications efforts. Develop, implement, and evaluate the annual communications plan. Leads strategic planning initiatives to ensure cohesion in messaging across the division and innovate digital and print content that engages audiences and attracts interest to the university. Creates and designs communication campaigns and workflows for various populations that build relationships with the goal of increasing engagement and enrollment to the university.

Oversees the design, development, and implementation of section goals, objectives, policies and procedures. Serves as the subject matter expert to external agencies with regards to implementing new methodologies and avenues of marketing and communications with the division. Assess the effectiveness of marketing and communication activities conducted throughout the division and provide recommendations and plans for improvement.

Leads the strategic planning and staffing responsibilities within the Welcome Center. Develop and implement strategies to enhance the visitor experience. Establishes operation plans for new programs and activities while assessing and reconceptualizing existing models to improve operational efficiency to enhance the visitor experience.

Provides oversight when driving multi-channel communications strategies. Oversees the creation, production and editing of press releases, publications, videos, collateral, newsletters, social media content, and other printed materials, including annual reports. Develops, and implements strategic communications, public relations, and branding campaigns that increase public awareness and support for Office of Admissions programs, services, and activities that enhance the University’s prominence among key audiences.

Provides leadership and direction in policy and procedure development and implementation for all marketing and communication efforts within the Office of Admissions. Communicate and collaborate with internal and external partners as it impacts communication campaigns. Serves as liaison between the University and the division to ensure all materials/work conform to FSU's strategic plan.